One Community, one crowd.
November was a huge month for Chip, and I don’t know if you noticed, but we raised investment on Crowdcube. We were blown away with the motivational and financial support our investors showed us over the raise.
Below is a small explanation of how the month unfolded, who the crowd are and the story behind one of the most powerful tribes of brand advocates in Fintech - you, the Chip community.
06/11/18 – Crowdcube confirms our private page is functioning. Simon, Paul and Grisha invest £10 to check it’s all working...we’re underway!
08/11/18 – We invite existing investors to invest again… wait for it, wait for it, BOOM! Nearly 1,500 investors re-invest in 2 days!
11/11/18 – The ChipMunks are banging down the door. Private links are sent in batches to control demand: £500,000 in 1 hour. Tears at ChipHQ: YOU ARE AMAZING.
16/11/18 – 9am: This is it, this is it, we are going public...GO GO GO. 5pm: 🍻
23/11/18 – We hit £4,000,000 and over 7,500 investors...job done. Now the hard work starts.
The Crowd in Numbers.
A few of you have been asking about the crowd, who invested? How many investors were existing Chip users? How many shared my name? How many owned a dog? 🐶
We don’t have all of that data - but our graphic whizz Harry has pieced together an animation to demonstrate the ages, most popular names and percentage of users who invested from our community.
So if you are a 31 year old Chip user called James - you’re probably not alone 👨👨👧👦
And to top it all off, it’s in the style of the new Chip logo…