We raised a few eyebrows on 1 April when we released ChipLead - Chip’s answer to the metal card craze in Fintech. A few day’s after Apple launched their own card made of titanium, we knew we had to join the party...
But ChipLead was different. Dreamed up by our very own Harry F, the card was designed to ‘weigh down your spending’ to help you hit your saving goals. It was the card you would never want to use.
We put together a sleek video and some cool designs, then asked users to share this page to join the queue for one of our 10,001 cards.
Some Chip fans were a little hasty to hit the share button, and probably missed the disclaimer pictured below. Look closely!
ChipLead made people laugh, and as a result, was shared over 13,000 times with an estimated 1,000,000 impressions. #viral
It created a buzz around Chip and at the right time too, because on 2 April we launched Chip 2.0, our total redesign of the Chip app, which is far from a joke.
Have a look at the ChipLead page here to see what all the fuss was about.
What will we do next year? Who knows... just make sure you’re on guard.