Green is the new green

It’s about time we come up with a name for our new green, we’d love your help.



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The beady-eyed among you will have noticed there’s a slightly new green in town. It’s a bit nearer to turquoise than our old green.

That’s the new green on the right. Look at it, evoking feelings of hope and excitement. The old green will always have special place in our hearts.

That’s the new green on the right. Look at it, evoking feelings of hope and excitement. The old green will always have special place in our hearts.

We like to think it’s bright, bold and makes you think of the exciting things you’re going to make happen. Or at least that’s what our design people say.

We’re moving Chip over to this new green as we launch Chip 2.0 and it will become Chip’s new main colour. We’ve already used it for our socks and this community site, and soon we’ll use it across our shiny new main website too.

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Name that colour

We’re trying to come up with a name for it (it’s currently got the very sexy name of #07CEB3, ie just its hex code) and thought 100,000 heads would be better than one, so we’re asking the Chip community to send us in their suggestions.

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